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MBM: 10 Marketing Tips (what not to do) with JoLynne Lyon

MARCH BOOK MADNESS is something where people share their thoughts on writing and books and we’ve had two awesome posts already (see the links below). 

    Lynn Wiese Sneyd: Thurs, March 8, Querying

          Tobi Summers: Tues, March 13, Plotting vs. Plodding

          JoLynne Lyon: Thurs, March 15, Marketing

          Cassie Mae: Tues, March 20, Editing

          Jessica Khoury: Thurs, March 22, Editing

          Tricia Pease: Tues, March 27th, Reading

          Sharon Belknap: Thurs, March 29, Reading

   (if it’s blue, you can click on it to go to that post)

Fun stuff. Great people. I’m totally lovin’ this! 

Today JoLynne Lyon is talking about marketing and social media for authors. I must say, I really appreciate JoLynne’s sense of humor. Her post made me laugh which is always a good thing. So here it is:

JoLynne: Using social media to build a bestseller in 10 easy steps

Step 1: Start before you are published. Set up a blog with a name that reflects your self-confidence like, Destined for Greatness or Seeds of Glory. Use your corner of the Internet to vent. Writing is hard. The publishing world doesn’t get you. Everyone should know.

Step 2: Leave comments on other blogs inviting readers to visit yours. Don’t waste time reading their posts. “You are invited to visit my blog” and a link is enough.

Step 3: Stop working on your manuscript and build your platform. Bestsellers owe their success to marketing, not plot and character development.

Step 4: When you are published or self-published, it’s time to move to Twitter. Use the word “ninja” or “guru” in your profile. Follow absolutely everyone. Direct message them about your book as soon as they follow you back. Tweet hourly, and only about your book.

Step 5: Ask fellow bloggers and Goodreads friends for a review. If they didn’t give you at least four stars, blast them in the comment section and ostracize them from your personal and professional life.

Step 6: Shock people as you interact in social media. Drop the F-bomb. Everyone loves an edgy writer.

Step 7: Don’t neglect your Facebook friends as potential customers. Stop posting about anything but your book. Your writing is your life now.

Step 8: Be on every social network that exists. Don’t wait to get a feel for a new platform before you start commenting.

Step 9: If your book is in a contest, go to the website or blog that’s hosting and diss your competition.

Step 10: Now that you’re networked, spend all your time blogging, tweeting, pinning, chatting and updating. There will be time for going to kids’ events/cooking dinner/exercising/persuading your family not to disown you after you’re famous. Which should be any minute now.

Follow these tips to fame and wealth because social media is the new multilevel marketing. 

Bio: JoLynne Lyon is the public relations specialist in a unit in a college in a university on a hill in a mountain town. (Utah State University wants you to know that her opinions don’t represent her employer.) She’s never sold a book, but she’s observed all the strategies presented here. You can find her at and on Twitter, @jensenborger6. Rebecca: The first time I read JoLynne’s post I laughed. It’s awesome! I think we’ve all been there, seen that. The annoying self-promoter. They’re everywhere with an in-your-face kind of approach. But I have to say the second time I read it, I thought, “Oh shoot! Have I done those things?” If so, I’m very, very sorry to all of you. It’s hard to remember that other people aren’t as excited about my book as I am. (By the way it’s called Sadie, and it’s about this girl who . . . just kidding.)  Like everything else in life, I think it all comes back to balance. You want to get your name and product out there because you believe in it. Otherwise you wouldn’t have created it. And the reality is that in today’s publishing world, most of marketing falls to the author. So how do you do it without bugging the snot out of people? I love the suggestions JoLynne gave of what not to do. If I had to add one thing to do, I would say: Be nice. That’s it. Everything you ever needed to know you learned in kindergarten, or something like that. Just be nice.  I’ve become a people watcher of late, especially an author watcher. My favorite ones, the ones I look up to, are genuinely nice, classy people. (Classy. That’s a word I’d love to be some day.) These authors mention their product, sure, but they also mention others they love and believe in. They’re always grateful for their readers and supporters. When praised, they’re humble and acknowledge that they didn’t get to where they are solely because of themselves. I love that! When they talk to people they’re appreciative. They’re real. They’re nice. That goes a long way in my book. In fact, I’ve met some authors who impressed me so much I’ll buy anything they write for the rest of their lives. How’s that for reader loyalty? So that’s my marketing tip. Be nice. And please don’t do the things JoLynne mentioned. It really bugs people. 🙂 What do you think? What marketing strategies have you seen that you like? That you hate? What authors do you respect and why? What are you having for dessert? (Sorry that last one crept in there. Craving chocolate right now.)


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